Brand project · LANCEL Paris · 150 years

La Vie En Rouge

I recently received a book about Lancel, a brand celebrating 150 years this year. I studied it with great interest – especially the parts about its history, the making process and the materials, because that is what builds a brand.

I picked out the parts that tell the story of tradition and materials, and brought together the details that carry this way of working into the products you can see in stores today.